* Established firm in healthcare IT products/services ready for next-stage growth
* Secures capital to expand into new markets
Goals:
* Prioritize markets to attack
* Develop strategy and positioning for each new market
SpringSmart role:
* Assess client’s technology, people, customer base, and track record
* Research and analyze hospitality, banking, insurance and financial services industries
* Develop profile for each industry including business drivers, regulatory issues, IT sophistication, etc.
* Recommend a strategy for each industry including positioning platform, target customers, partners
* Assess client’s technology, people, customer base, and track record
* Planned and executed integrated campaigns to build qualified pipeline
Results:
* Roadmap for successful expansion into new markets
* Positioning platform, campaign plan, and solution selling tools for each market
* Tested integrated campaigns to generate sales opportunities from each market
