Aligning the business strategy with the exit strategy
Situation:
* Small, rapidly growing web analytics business with limited outside investment
* Considering alternatives for growth including new channels, new business, new products
Goals:
* Position firm for acquisition by a major corporation within 2 years at attractive valuation
SpringSmart role:
* Conduct tutorial on building value for acquisition
* Assess lines of business for value to an acquirer
* Develop specific list of firms with potential to acquire the business
* Evaluate likely impact of current and planned growth strategies
Results:
* Focused OEM sales strategy on potential acquirers
* Dropped plans for an Application Service Provider line of business
* Executed high profile company relaunch and new product announcements
* Company acquired in 11 months at a significant premium
