* New venture in clickstream data collection and analysis
* Technology is different and radically better than existing approaches
* Boot-strapped firm must be strategic in acquiring profitable customers
Goals:
* Differentiate an innovative new technology
* Speed market adoption and revenue growth
* Keep positive cash flow and fund profitable growth
SpringSmart role:
* Articulate business & technical cases for each approach
* Interview customers and prospects to understand drivers
* Develop clear differentiation, key messages and support
* Develop communications strategy
* Plan and execute product launches, company rebranding
Results:
* Faster revenue growth
* OEM/direct sales strategy resulted in references and revenue
