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Selecting a business strategy for market entry

Situation:

    * Mid-market IT consulting firm wants to dramatically increase their IT security business
    * Firm has successfully delivered a variety of security-related engagements including strategy,


Goals:


    * Develop a security practice that delivers rapid, profitable growth consistent with the firm’s business


SpringSmart role:


    * Provide a framework for evaluating the business opportunity
    * Assess firm’s resources, expertise, and reference cases in security areas
    * Research IT security sector and profile segments, players, business drivers and market dynamics
    * Interview clients and IT security experts to profile requirements for success and firm’s perceived

    * Develop a series of options for developing the practice
    * Evaluate the requirements, risks and return on investment for each option

Results:

    * Recommended a specific strategy for developing the new practice including investment, timetable and  

    * Developed “next steps” for execution with CEO
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Targeting new markets
Positioning technology
Positioning software
Defining products
Defining services
Assessing opportunity
Preparing for exit
Evaluating market entry
Planning for growth
Case studies



Clients
architecture, and a range of specific implementation projects
strategy and core values
capabilities
positioning
Targeting new markets
Positioning technology
Positioning software
Defining products
Defining services
Assessing opportunity
Preparing for exit
Evaluating market entry
Planning for growth